Personal Case Experience

DEFINING THE RIGHT (OMNI-)CHANNELS & PARTNERS

Should you foster online? Or should you verticalize and emphasize own retail? Should we begin to franchise? Should you enter or remain in wholesale channels at all? If yes, should you then differentiate between product offerings and price points? And how relevant is omni-channel for us, what does it mean, how do we pioritize?  

In the past year we have witnessed the impact of these strategic decisions on the performance of well known premium and luxury-lifestyle brands.

I have been in various business situations that lead me to very different answers to the questions above: from the need to divest from own (flagship stores) to the importance of further driving own-retail footprint, etc. Most important: to find the right answer for your organization you need to anticipate how markets and how the various channels and players will evolve in the future. 

Only when you have the right target structure you can embark on a meaningful and effective acquisition of channels and channel partners. That differentiates the leaders from the opportunists. I invite you to review and refine the channel strategy together, and to layout your map of to how to conquer the world.