Personal Case Experience

OPTIMIZING THE RETAIL-NETWORK & RETAIL PERFORMANCE

Every one knows that retail is detail. 

But from my experience I learned that the big picture is even more important: No detail matters when you forgot to assess your level of "retail-store readiness" and the associated risks. Interesting to see that even big brands with over 60 percent of retail-performance depending on a single product category foster verticalization and continue launching one location after another. What happens when this product suddenly faces disruption? By technology or changing tastes or by a change of business model - from selling to leasing, rental or sharing, for example? Then they will see themselves facing a bloc of fixed cost that will probably cause a change from star to critical patient almost overnight. So let´s start at assessing your retail readiness and risk - before we prioritize and focus on the numerous detail that decide about great and worst day-to-day customer experiences in your stores. 

The optimization of retail networks, structures, store layouting, display designs, merchandising processes, loss-prevention & compliance processes, KPIs and - not to forget - the level of competency, motivation and passion of your local teams, etc, etc, etc. In order to drive successful business transformation, I had to dive deep into those details and discovered my passion for retail. Because, despite all the increasing importance of digital media and channel, I firmly believe that physical retail will continue to play an important role for those who know how to organize for retail-service excellence in a globalized omnichannel world. Let´s make sure you´re one of them!