LOUIS VUITTON LAUNCHES FIRST SMARTWATCH
Collaboration with Jeff Koons , cross-over with SUPREME and now the launch of its first smartwatch. Under the leadership of LVMH-veteran Michael Burke, LOUIS VUITTON is noticeably driving innovations in order to keep the brand young, interesting and fresh. For me, this is a benchmark for how to respect heritage and tradition while blending it with the necessary contemporary, in order to attract both current and future generations of customers.